Marketing Talk Blog

Headlines are the most important element of your advert or flyer.

The headline creates the biggest impact for you, it fills in the blanks for skimmers.  For effect, think about using a question or an intrigue statement as your headline on your next ad copy.

Launching a new workshop for small business.  If you are finding it challenging keeping up with marketing today and you need to cut through the overwhelm, then join us on 5th September to create a digital marketing strategy within a modest budget that synchs with everything else you need to do to run a business. Details here  A Digital Marketing Strategy Workshop For Small Biz

A simple marketing philosophy is to treat your clients the way you would want to be treated.  

Provide the same service you expect to get yourself and put yourself in your client's shoes.  It's a winner.

If you have administration rights to your website you can SEO your own website yourself and it won't cost you a cent to rev up your search engine rankings.   

Why not book a web optimisation session to find these 8 things, plus 5 features you can add to make your site more interactive and the 3 free things you should register for to guarantee your ongoing organic rankings.

Network to grow your business. Don't shy away from networking opportunities, make the effort to represent your business and watch the synchronous doors open. Be passionate about your business and sum it up very briefly with a hook of "what it is in for the listener". 

Rather than say you are a web designer, say "I create generating income websites that work while you sleep". Far more interesting to the listener and more likely to be a conversation starter. 

End the “late night – last minute” marketing planning. Avoid the stress by future-proofing the peaks and troughs in your business.

Your Annual Marketing Calendar is a tool that helps you stay on track towards your sales/business goals.  This is the one thing that makes a huge difference to your stress levels in frantically busy times and smooths out the quiet times too.

annual marketing calendarWith some thought you can take the stress out of organising your sales and marketing activities by preparing a process to drip-feed it throughout the coming year. 

Why do I need one?

Every business large and small should have a strategy.  It is your business roadmap that gets you from A to B in a systematic way.  

A strategic plan generally works on 3 important questions.

    • Where are we now?
    • Where do we want to be?
    • How do we get there?

What should I do to create one?

Think of an Annual Marketing Calendar in the same way as you do a strategic plan.  It is your action plan to promote your products, services, launches, events etc in a systematic way.  Start at the end date in your calendar, then work backwards filling in all the actions that need to happen in the weeks before for your marketing strategy to be rolled out in a timely fashion.  Simple!

Write an annual marketing planYour calendar will be driven by your business sales/marketing goals.  It might be annual, seasonal, monthly, event driven, product driven, trend driven etc.  When you work that out, fill in all the big dates and then start working the action required to complete each one. 

How does this help my stress levels?

You might find you have created too much work for yourself in one month.  Now you have the chance to shift the end date and redistribute the workload more evenly.

By spreading them over the year you might find you haven’t left yourself enough distance between newsletters or advertising to promote them all to their best advantage?  Change a newsletter/advertising date or change a promotion date to allow the best promotional opportunities you have.

Have you left yourself enough downtime to prep for the biggest workloads you undertake throughout the year?   What can you shift now that you can see the stress you are likely to bring upon yourself if you don’t?

I need a break!

Have you left yourself enough days “work free” and “prep free” to take some time away?  If not clear some space and move some timelines, because one of the benefits of being in business is to give yourself that freedom.

What happens in the long run?

By working up an Annual Marketing Calendar your future-proof the peaks and troughs.  You will stop wishing you had put some extra marketing in place and avoid the stress of “late night/last minute” marketing when you are busy.  Because when you are quiet it is usually too late!  Simple!

About Sherryn and Marketing Talk

Every day you delay your marketingListed among 20 Australian entrepreneurial women in AIM's Management Today Magazine 2011, Sherryn is a marketing consultant, industry speaker, workshop trainer and author on a mission to get Perth businesses more noticed, remembered and referred.

Her knowledge is drawn from 30 yrs managing state branches for national corporations and consultancies before hanging out her shingle Marketing Talk to work with SMEs in 2007. Grab the free resources or register for her monthly newsletter in the right hand side bar to receive marketing tips, invitations to future DIY workshops, coffee conversations, LinkedIn and Facebook training.

Facebook training for business Perth70% of all adults have a Facebook page.  Is that your market?  There is plenty you can do for free to maximise your marketing with engaging posts and a post strategy.   Join us for training on Wednesday 28th March - bookings online at

Marketing Talk Coffee Conversations have a new home in 2018 - Applecross just 3 minutes west of Canning Bridge.  

Wed 7th Feb 

Come and join us for "6 quick sales and marketing tips to start your year". Click here for details, bookings and payments online.

Marketing is what you do to create a demand for the service or product you provide.  It is different to advertising - advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.  A satisfied customer is always going to be your best referral and a successful business is one that does everything it reasonably can to keep customers satisfied.

At the start of every year it is time to honour one of Google's perennial search rankers by updating the year in the templates of your website.

There are two choices:

1.   If you have been in business for several years then flaunt that in your webpage footer. I hung up my shingle as Marketing Talk over 10 years ago so my footer reads 2007 - 2018 (pic below). If you have been in business for some time, let your clients know as it builds trust.

2. If your business is fairly new then I would type the current year only. The longer you are in business the more trustworthy you appear so I believe it is more realistic to just state the year 2018 in your footer.

How do I change the footer?

If you have an Adobe Business Catalyst website like mine, then go to Site Manager - Content Holders - Footer Copyrights.

If you have a WordPress site, it is likely to be footer.php. It will depend on the theme you have. I understand you can make a dynamic copyright date in a WordPress Footer so there's a chance when you had your website created that problem was solved for you. Now that it is 2018, check the footer for yourself and if it hasn't turned over to 2018 then make the changes yourself.

What else should I change?

The web forms within your website are most likely dated too. And your newsletter template probably has a date in the footer as well.

If you haven't touched your website since it was built, then everyone can see that in the footer when they look you up ...
You can be certain Google knows that too! Its a simple thing, but an important algorithm ranker so make the change.

Happy New Year and I trust 2018 will bring you great business success.

Previous 1 2 3 4 5 .. 17 Next
Instant Access

to free resources, DIY videos, interviews, tips and marketing articles.

For simple marketing tips you can replicate yourself ... ideas that won't break the bank! Plus invitations to DIY workshops, coffee conversations, Facebook and LinkedIn training etc.

  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.

    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.

    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.

    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.

    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.

    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.

    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.

    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.

    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably

    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.

    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.

    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.

    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.

    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.

    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.

    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!

    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.

    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.

    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.

    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.

    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."

    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.

    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.

    Jan Cross, Extraordinary Mind Project