Four ways to salvage an unhappy customer
If the response is negative then learn from it!
You took my advice from Four Winning Questions To Ask Happy Customers, picked up the phone and dialled a past client only to be told your client was dissatisfied.
Don't despair - this is the cheapest market research you will ever get so capitalize upon it!
There is always a chance to fix it and turn the unhappy client into a repeat customer.
Don't get embarrassed or defensive. Firstly apologise and mean it, then see it from your client's point of view and if it is a genuine complaint, agree that is how you would have felt under the same circumstances.
"Your most unhappy customers are your greatest source of learning". Bill Gates
Ways to turn it around:
The winning converter:
Pick up the phone and dial a past client every day:
Instead of sourcing new clients, look no further than your existing client base!
Other DIY articles for your marketing learning curve below:
Would you prefer to spend 4 hours or 5 minutes increasing sales?
Four winning questions to ask happy customers
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