Marketing Talk Blog

Marketing Talk Coffee Conversations have a new home in 2018 - Applecross just 3 minutes west of Canning Bridge.  


Wed 7th Feb 


Come and join us for "6 quick sales and marketing tips to start your year". Click here for details, bookings and payments online.

Marketing is what you do to create a demand for the service or product you provide.  It is different to advertising - advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.  A satisfied customer is always going to be your best referral and a successful business is one that does everything it reasonably can to keep customers satisfied.

At the start of every year it is time to honour one of Google's perennial search rankers by updating the year in the templates of your website.

There are two choices:

1.   If you have been in business for several years then flaunt that in your webpage footer. I hung up my shingle as Marketing Talk over 10 years ago so my footer reads 2007 - 2018 (pic below). If you have been in business for some time, let your clients know as it builds trust.

2. If your business is fairly new then I would type the current year only. The longer you are in business the more trustworthy you appear so I believe it is more realistic to just state the year 2018 in your footer.

How do I change the footer?

If you have an Adobe Business Catalyst website like mine, then go to Site Manager - Content Holders - Footer Copyrights.

If you have a WordPress site, it is likely to be footer.php. It will depend on the theme you have. I understand you can make a dynamic copyright date in a WordPress Footer so there's a chance when you had your website created that problem was solved for you. Now that it is 2018, check the footer for yourself and if it hasn't turned over to 2018 then make the changes yourself.

What else should I change?

The web forms within your website are most likely dated too. And your newsletter template probably has a date in the footer as well.

If you haven't touched your website since it was built, then everyone can see that in the footer when they look you up ...
You can be certain Google knows that too! Its a simple thing, but an important algorithm ranker so make the change.

Happy New Year and I trust 2018 will bring you great business success.

Happy New Year






I've already opened the fortune cookie for you,
so you can see your year ahead.


As Peter Drucker once said ... "The best way to predict the future is to create it yourself".

A simple marketing philosophy is to treat your clients the way you would want to be treated.  

Provide the same service you expect to get yourself and put yourself in your client's shoes.  It's a winner.

The best test and measure is to ask everyone how they found you.  It is the cheapest marketing you will ever do. 

Headlines are the most important element of your advert or flyer.

The headline creates the biggest impact for you, it fills in the blanks for skimmers.  For effect, think about using a question or an intrigue statement as your headline on your next ad copy.

Here is a tip on preparing a framework for your future sales & marketing strategies.

Listen with the intent to understand. 

When you feel you understand then respond. 

Listening is more important than talking when it comes to marketing your product and getting to know your client's wants, needs, pain points etc. Think like your customer thinks, then you will realise that your customer is only interested in "the buyer's perspective".

There are 2 marketing tools that also double as assets you can sell with your business.  If you are planning an exit strategy, your brand and the quality of your database are two very tangible assets.  Brand yourself by maximising your point of difference and keep in touch with your community to ensure your database is current.  Keep these business assets strong!  Make them work for you.

marketing consultant Perth WAHave you, should you or do you apply the 80-20 rule to your business?  That is the law of the vital few: 80% of your sales probably come from 20% of your clients. 

 

With that in mind here are 4 questions to ask yourself?  Would it be more profitable if you concentrated on just your prime target market? Should you apply the 80-20 rule overall? Should you apply the 80-20 rule to each market segment? Who are your top 20%?

 

If this is something you haven't done for a while, grab a coffee, pull up your database or your sales statistics and run through the questions above. 

1 2 3 4 5 .. 16 Next
Instant Access

to free resources, DIY videos, interviews, tips and marketing articles.

For simple marketing tips you can replicate yourself ... ideas that won't break the bank! Plus invitations to DIY workshops, coffee conversations, Facebook and LinkedIn training etc.

  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.


    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.


    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.


    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.


    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.


    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.


    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.


    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably


    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.


    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.


    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.


    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!


    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.


    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.


    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.


    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.


    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."


    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.


    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.


    Jan Cross, Extraordinary Mind Project