"Thanks Sherryn, your "Marketing For The Impatient" workshop made me think about marketing more logically. Never contemplated the extent of market segmentation before".
Bev Moffat, Funda Journeys to South Africa
Would you prefer to spend 4 hours or 5 minutes increasing sales?
Is all your energy focussed on attracting new customers?
Consider the downtime involved in sourcing every new client. How long does it take to:
- research a new client
- decide the best product/service to meet their needs
- prepare a marketing proposal
- schedule an introductory meeting
- follow up telephone calls
Is that 3, 4 or 5 hours of your time? Now compare it to a 5 minute telephone call building a better relationship with an existing customer.
It is more cost effective to build upon the loyalty factor. Pick up the phone, dial a past client and ask for genuine feedback on their experience with you.
Pick up the phone and dial a past client every day
Personal attention is always a winner
Satisfied clients mean repeat business
Happy clients look forward to doing more business with you
Regular clients refer you more business
Instead of sourcing new clients, look no further than your existing client base!
Would you prefer to spend 4 hours or 5 minutes increasing sales?
Four winning questions to ask happy customers
Four ways to salvage an unhappy customer
