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16
Jul

Free resources, tips and checklists

Have you thought about value adding free resources to your product offerings? Everyone benefits from knowledge and the goodwill it generates is excellent branding for your business. Create some items you can leave behind when you visit clients, add some as tips on your website or blog and others as checklists or FAQs related to your product offering.  A sound marketing strategy, and free resources are often known as white papers.  What could you write about that will promote your business?