You can generate a lot of publicity from winning an award.  Start with submitting a nomination for your local awards within your region.  Allow yourself plenty of time to write up your award and make sure you have other trusted people to look through your content with a fresh eye.  It needs to show a rounded view of your business, your team, your achievements and how you measure them.  Even going through the process is a chance to verbalise your past and present directions.  It is not out of your reach; 11 out of 12 submissions that I have worked through with clients in the last 18 months have won their divisions.  So give it a go!