Online Shop Ebooks 2010When you visit a customer, do you leave something behind that brands your business and has your client remembering you? It doesn’t need to be expensive - there are lots of unique things you can do. A landscaper could leave garden seeds with planting instructions attached to their company details. An excerpt from “Time Poor, Cash Strapped Marketing” (page 9) available from the online shop.

When you post a comment on a well ranked forum or blog - and sign off with your name and web address, you have created another back link to your website.  Google counts this as a vote for your website and your search engine ranking improves.

Had a great morning with the Housing Industry Association.  40 of their members came along to a coffee session to hear the "6 simple steps to build on your existing database". 

Have you, should you or do you apply the 80-20 rule to your business?  That is the law of the vital few: 80% of your sales probably come from 20% of your clients. 

 

With that in mind here are 4 questions to ask yourself?  Would it be more profitable if you concentrated on just your prime target market? Should you apply the 80-20 rule overall? Should you apply the 80-20 rule to each market segment? Who are your top 20%?

 

If this is something you haven't done for a while, grab a coffee, pull up your database or your sales statistics and run through the questions above. 

One of the best things you can do for your Google rankings is to have your telephone number on the top right hand side of your website template. 

Showing on every page, this makes a great call to action as well as helping your oganic search rankings.

Cross marketing your social media ranks you highly in the organic rankings. Promote your social media pages and encourage people to join using the "follow me on ..." words and free social media icons like the one to the left. 

It is important to at least do this on your website and in your email signatures so people can hyperlink immediately through to your Facebook Wall, LinkedIn, Twitter, YouTube etc accounts. If you click on the Facebook icon above you will land on Marketing Talk's Facebook Wall - why not leave a post while you are there!   

The Mums In Biz (Perth) group ran a 2 hr marketing workshop this evening to launch their newly formed group. 22 Mums attended and we covered effective and affordable ways to market your business.

It was a lot of fun, so if you are a north of the river Mum with a business, the membership is very modest. Check out the Mums In Biz (Perth) Facebook Wall or the album in Marketing Talk's Facebook Wall

Congratulations to Sophie Tedeschi of Quickmail who has just been voted "Next Generation Business Person" at the Family Business Australia 2011 National Conference.  Well deserved Sophie!  www.quickmail.com.au

"Marketing For The Impatient" workshop

This group of business owners nailed the shortcuts of marketing and learnt how easy it is to market yourself, even if you are impatient!!

We spent 3 hours going through all the strategies to make marketing happen quickly. 

People buy you for your values before they buy your business.  In essence, people join you not your business. The words and deeds that you build your business upon talks volumes.