<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><atom:link href="http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;Type=RSS20" rel="self" type="application/rss+xml" /><title>Marketing Talk Blog</title><description>Marketing, sales, promotional, branding, website SEO and advertising tips to help small business marketing.  DIY and how to marketing ideas that can be easily implemented.</description><link>http://marketingtalk.com.au/</link><lastBuildDate>Thu, 24 May 2012 10:48:31 GMT</lastBuildDate><docs>http://backend.userland.com/rss</docs><generator>RSS.NET: http://www.rssdotnet.com/</generator><item><title>Coffee Conversations: Wednesday 4th July</title><description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Marketing Talk is launching something different for 2012 - a series of&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color: #974806;"&gt;&lt;strong&gt;COFFEE CONVERSATIONS: 'How to" marketing in small bites, and sweetened with a barista coffee and a delicious cupcake!&amp;nbsp; &lt;/strong&gt;&lt;/span&gt;Learn "how to" get your business more noticed, remembered and referred, one topic at a time. Join me at Sassy Cookie Cafe in Victoria Park for:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;strong&gt;&lt;span style="font-size: 14px; color: #205867;"&gt;"5 way to increase your customer value and&amp;nbsp;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;strong&gt;&lt;span style="font-size: 14px; color: #205867;"&gt;5 strategies to make it happen&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="font-size: 14px; color: #205867;"&gt;"&lt;/span&gt;&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;table&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td&gt;Wed 4th July&lt;/td&gt;
            &lt;td&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;9.30 - 9.45 am&lt;/td&gt;
            &lt;td&gt;place your coffee order, meet others and chat&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;9.45 - 10.30 am&lt;/td&gt;
            &lt;td&gt;"5 ways to increase customer value: 5 strategies to make it happen"&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr&gt;
            &lt;td&gt;10.30 - 10.45 am&lt;/td&gt;
            &lt;td&gt;introductions and connections - cafe style&lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="color: #205867;"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="color: #205867;"&gt;&lt;strong&gt;$25 includes&lt;/strong&gt;&lt;/span&gt; "one manageable marketing chunk" (that's 5 ways to increase customer value), your handout, your barista coffee/tea and&amp;nbsp;a delicious cupcake.&amp;nbsp;No powerpoints, no upsells, just sound marketing advice you can action immediately.&amp;nbsp; Bring along 20 business cards for a new way to make connections.&lt;/p&gt;
&lt;p&gt;It is a small cafe so numbers are truly limited to under 18. Sassy Cookie is at 41 Duncan Street, Cnr Duncan and Sunbury in Victoria Park. Free street parking in Duncan, Teague and Sunbury. 2kms from CBD and 2 min walk from Victoria Park Station.&lt;/p&gt;
&lt;p&gt;&lt;span style="color: #205867;"&gt;&lt;strong&gt;Remember that every day you delay your marketing is a gift to your competition! Hope to see you there!&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=129622&amp;ObjectType=48&amp;O=http%253a%252f%252fmarketingtalk.com.au%252fBookingRetrieve.aspx%253fID%253d129622</link><guid isPermaLink="true">http://marketingtalk.com.au/BookingRetrieve.aspx?ID=129622</guid><pubDate>Tue, 03 Jul 2012 16:00:00 GMT</pubDate></item><item><title>July coffee conversations</title><description>&lt;p&gt;&lt;img alt="" src="/newsletter_images/IMG_0458.JPG" style="border: 0px solid; width: 166px; height: 124px; margin-right: 20px; float: left;" /&gt;Join me at the July coffee conversations for small business owners&amp;nbsp;- one marketing bite at a time. Wednesday 4th or 11th July.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This topic is "5 ways to increase customer value and 5 strategies to make it happen". &amp;nbsp;&lt;/p&gt;
&lt;p&gt;If this marketing topic interests you, sweetened with a barista coffee and a cupcake, then reserve your place at www.marketingtalk.com.au/marketing-workshops.htm&amp;nbsp;&lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=292368&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fJuly_coffee_conversations%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/July_coffee_conversations/</guid><pubDate>Mon, 21 May 2012 13:11:00 GMT</pubDate></item><item><title>marketing workshop on newsletter tricks tomorrow</title><description>&lt;p&gt;Looking forward to the May coffee conversations.&amp;nbsp; Tomorrow&amp;nbsp;18 small business owners are ready to learn "6 tricks to get their e-newsletters/e-blasts opened and actioned" sweetened with a barista coffee and a cupcake!&amp;nbsp; Can't wait...&lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=85188&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fmarketing_workshop_on_newsletter_tricks_tomorrow%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/marketing_workshop_on_newsletter_tricks_tomorrow/</guid><pubDate>Tue, 01 May 2012 08:53:00 GMT</pubDate></item><item><title>Facebook Timelines</title><description>&lt;img alt="" style="float: left;  margin-right: 20px;border: 0px solid;" src="/newsletter_images/facebook.bmp" /&gt;If you are looking to learn more about the new Facebook Timeline features, go to &lt;a href="http://www.facebook.com/about/timeline" rel="nofollow" target="_blank"&gt;&lt;span&gt;http://www.facebook.com/about/&lt;/span&gt;&lt;wbr /&gt;&lt;span class="word_break"&gt;&lt;/span&gt;timeline&lt;/a&gt; for a demonstration. The two main changes your visitors should see is your cover photo (the horizontal photo that spans the width of your Facebook page 1800 x 180 pixels) and your profile photo (the smaller thumbnail square at the left margin) Once you choose and upload photos for these 2 areas, your Facebook Wall will look up to date.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=84801&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fFacebook_Timelines%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Facebook_Timelines/</guid><pubDate>Sun, 15 Apr 2012 08:54:00 GMT</pubDate></item><item><title>Great service</title><description>Sharlene Lee of Circles in Subiaco is sponsoring the Miss Universe entrants in Perth.&amp;nbsp; 60 young women are lucky enough to be getting hairdressing tips and services from the specialist team at Circles.&amp;nbsp; &lt;a href="http://www.circlesofsubiaco.com.au"&gt;www.circlesofsubiaco.com.au&lt;/a&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=84686&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fGreat_service%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Great_service/</guid><pubDate>Tue, 10 Apr 2012 07:15:00 GMT</pubDate></item><item><title>6 tricks to getting your newsletters opened and actioned</title><description>&lt;p&gt;&lt;img alt="" style="width: 166px; float: left;  margin-right: 20px;border: 0px solid;" src="/newsletter_images/coffee 0458_New.jpg" /&gt;If this topic interests you, then the second round of the coffee conversations sessions for 2012 will be happening on Wednesday 2nd May or 9th May.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;Join us for a barista coffee, a delicious cupcake and one marketing bite to learn some ideas for getting your e-newsletters and e-blasts opened and actioned.&lt;/p&gt;
&lt;p&gt;Book online at &lt;a href="http://www.marketingtalk.com.au/marketing-workshops.htm"&gt;www.marketingtalk.com.au/marketing-workshops.htm&lt;/a&gt; &lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=84630&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252f6_tricks_to_getting_your_newsletters_opened_and_actioned%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/6_tricks_to_getting_your_newsletters_opened_and_actioned/</guid><pubDate>Fri, 06 Apr 2012 06:56:00 GMT</pubDate></item><item><title>City of Belmont Luncheon</title><description>&lt;p&gt;&lt;img style="width: 164px; float: left; height: 122px;  margin-right: 20px;border: 0px solid;" alt="small business marketing speaker" src="/newsletter_images/IMG_0495.JPG" /&gt;Mayor Phil Marks hosted a City of Belmont luncheon for Home Based Businesses in Belmont.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;Heather Pritchard spoke on investing her product Watrwing and Sherryn spoke on "How do home based businesses find customers without a shopfront?".&amp;nbsp; It was an enjoyable day. &lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=84459&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fCity_of_Belmont_Luncheon%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/City_of_Belmont_Luncheon/</guid><pubDate>Mon, 02 Apr 2012 03:41:00 GMT</pubDate></item><item><title>Keeping in touch with your clients and prospects</title><description>Not all prospects are ready to buy on your timetable. That is why it is important to have a database and keep in touch respectfully with your clients. Then, when they are ready for your product/services, you are still in their sights.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=84294&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fKeeping_in_touch_with_your_clients_and_prospects%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Keeping_in_touch_with_your_clients_and_prospects/</guid><pubDate>Mon, 26 Mar 2012 05:46:00 GMT</pubDate></item><item><title>14th March Coffee Conversations "6 ways to build your database without cold calling"</title><description>&lt;p&gt;&lt;img alt="" style="width: 166px; float: left; height: 125px;  margin-right: 20px;border: 0px solid;" src="/newsletter_images/img_3146.jpg" /&gt;Another enthusiastic group of 17&amp;nbsp;small business owners learnt 6 ways they could build their database without cold calling yesterday.&amp;nbsp; Go to &lt;a href="http://www.facebook.com/marketingtalk"&gt;Marketing Talk's Facebook Wall &lt;/a&gt;to see all the photos from the coffee conversations morning.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Next session will be on Wednesday&amp;nbsp;2nd May, and most likely the topic will be&amp;nbsp;"6 tricks to get your newsletters opened and actioned".&amp;nbsp;&lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=83934&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252f14th_March_Coffee_Conversations_6_ways_to_build_your_database_without_cold_calling%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/14th_March_Coffee_Conversations_6_ways_to_build_your_database_without_cold_calling/</guid><pubDate>Thu, 15 Mar 2012 05:44:00 GMT</pubDate></item><item><title>"How To" marketing in small bites. Sweetened with a barista coffee and a delicious cupcake!</title><description>&lt;img alt="" style="width: 164px; float: left; height: 109px;  margin-right: 20px;border: 0px solid;" src="/newsletter_images/coffee conversations.jpg" /&gt;Join me on the 21st March at Sassy Cookie in Victoria Park for the first in a series of "Coffee Conversations"&amp;nbsp;for 2012. The topic is "6 ways to build your database without cold calling"&amp;nbsp;&lt;a href="/marketing-workshops.htm"&gt;Click here&lt;/a&gt; for all the details and to book your place.&amp;nbsp; 7th and 14th March sessions are fully booked so if this interests you, jump online and reserve your seat now.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=82894&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fHow_To_marketing_in_small_bites_Sweetened_with_a_barista_coffee_and_a_delicious_cupcake!%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/How_To_marketing_in_small_bites_Sweetened_with_a_barista_coffee_and_a_delicious_cupcake!/</guid><pubDate>Thu, 01 Mar 2012 07:18:00 GMT</pubDate></item><item><title>Brand your business with your email signature</title><description>Do you have an email signature that promotes your business? In Outlook settings you&amp;nbsp;can brand one up smartly with your logo and tagline, then type in your web address and Facebook Wall etc as a hyperlink.&amp;nbsp; The beauty of the hyperlink is people can click straight to your website to read more information or to your Facebook Wall to "like" you all with one click.&amp;nbsp;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=82563&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fBrand_your_business_with_your_email_signature%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Brand_your_business_with_your_email_signature/</guid><pubDate>Mon, 20 Feb 2012 03:27:00 GMT</pubDate></item><item><title>Coffee Conversations - "How to" marketing in small bites, sweetened with a barista coffee and a delicious cupcake.</title><description>&lt;img alt="" style="width: 125px; float: left; height: 83px;  margin-right: 20px;border: 0px solid;" src="/newsletter_images/coffee conversations.jpg" /&gt;Join me on the 7th March at Sassy Cookie in Victoria Park for the first "Coffee Conversation" of 2012.&amp;nbsp; The topic is "6 ways to build your database without cold calling"&amp;nbsp; Go to &lt;a href="http://www.marketingtalk.com.au/marketing-workshops.htm"&gt;www.marketingtalk.com.au/marketing-workshops.htm&lt;/a&gt; for all the details and to book your place.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=82453&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fCoffee_Conversations_-_How_to_marketing_in_small_bites%252c_sweetened_with_a_barista_coffee_and_a_delicious_cupcake%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Coffee_Conversations_-_How_to_marketing_in_small_bites,_sweetened_with_a_barista_coffee_and_a_delicious_cupcake/</guid><pubDate>Wed, 15 Feb 2012 11:59:00 GMT</pubDate></item><item><title>Headlines are the most read part of an advert - are you seizing the opportunity?</title><description>Headlines are definitely the most read part of an advert so use your headline&amp;nbsp;to state your benefits and grab the reader's attention.&amp;nbsp; If not, the chance of the rest of the advert being read is virtually none.&amp;nbsp; Did you know on average only 20% of people read the copy word for word, so headlines can help fill in the blanks for skimmers.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=82231&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fHeadlines_are_the_most_read_part_of_an_advert_-_are_you_seizing_the_opportunity%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Headlines_are_the_most_read_part_of_an_advert_-_are_you_seizing_the_opportunity/</guid><pubDate>Tue, 07 Feb 2012 05:56:00 GMT</pubDate></item><item><title>Are you monitoring traffic on your website?</title><description>Are you monitoring the traffic on your website? There is a lot to be understood about your online marketing from the statistics.&amp;nbsp; If you do not have a CRM package within your website, link up the Google Analytics free software.&amp;nbsp; All you need is a gmail account to get started.
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=81997&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fAre_you_monitoring_traffic_on_your_website%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Are_you_monitoring_traffic_on_your_website/</guid><pubDate>Mon, 30 Jan 2012 03:10:00 GMT</pubDate></item><item><title>Are you using testimonials to your best advantage?</title><description>&lt;p&gt;Ask for testimonials often. If a client sends you a complimentary email, rephrase the words into a testimonial, add in their name and business name, then email it back to ask for permission to use it. Rarely will a happy customer say no. So .. when was the last time you received something that could be tweaked into a testimonial?&lt;/p&gt;
</description><link>http://marketingtalk.com.au/RSSRetrieve.aspx?ID=4460&amp;A=Link&amp;ObjectID=81838&amp;ObjectType=56&amp;O=http%253a%252f%252fmarketingtalk.com.au%252f_blog%252fMarketing_Talk_Blog%252fpost%252fAre_you_using_testimonials_to_your_best_advantage%252f</link><guid isPermaLink="true">http://marketingtalk.com.au/_blog/Marketing_Talk_Blog/post/Are_you_using_testimonials_to_your_best_advantage/</guid><pubDate>Mon, 23 Jan 2012 02:39:00 GMT</pubDate></item></channel></rss>
