Marketing Talk Blog

Sherryn McBride Marketing consultant in Perth Western Australia

"Hi Sherryn. Just wanted to let you know I really enjoyed your presentation. You have a great style and warmth that came across well. I have applied a few of the strategies that were discussed and it has made a great difference. You really inspire me...Thanks!"
Arda Kinnaird, AMC Innovation

small business marketing consultant Perth Western Australia

Sherryn McBride and Marketing Talk reviewed in West Australian Business News

Marketing Talk and Sherryn McBride reviewed by Small Business Development Corporation

Marketing help and consultancy service
provided by Sherryn McBride.

Freelance marketing services to business owners in Perth WA who plan to increase their profits through their marketing activities. Tap into 25 years of practical experience.

From a "Maximise Your Marketing Potential: a personal 2 hr session" session to an all year round "Compass Plan" of regular site visits, marketing strategies, copywriting assistance, email and telephone support.

Every day you delay is a gift to your competition!

Outsource your marketing. The results will boost your client transactions, identify untapped markets, increase your referral rate, build your database, maximise client loyalty, create your point of difference and strengthen your alliances and networks.

Marketing is not an attitude, it is a mindset.

Jan

5 ways to increase customer value

Met 50 amazing Peel Chamber of Commerce Professional Womens Network business women this week. As an invited guest speaker for their first event for 2010, I spoke about the 5 ways to increase customer value and described 10 marketing strategies that could be put into play to make them happen. It was a lovely warm evening at Forte Mandurah Quays overlooking the boat marina with a glass of wine in hand. Life is good!

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Dec

Are you memorable to your clients?

When you visit a customer, do you leave something behind that brands your business and has your client remembering you? It doesn’t need to be expensive - there are lots of unique things you can do. A landscaper could leave garden seeds with planting instructions attached to their company details. An excerpt from “Time Poor, Cash Strapped Marketing” (page 9) available from the online shop.

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Dec

The simplest form of market research actually costs you nothing!

Remember to ask every customer and potential customer “how did they first hear about you”. A great test and measure of the effect of your advertising, promotions and networking efforts. An excerpt from “Advertising & Marketing In a Nutshell” (page 6) available from the online shop.

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Dec

Does your most given away item work for you?

Before you print your next business cards, do you have a call to action visible in print? Think about how you can drive traffic to your website or to your location. For eg a solicitor could say “log on to my website at …… to view a list of items to discuss with your family before you write your will”. An excerpt from “Marketing for the Impatient” (page 6) available from the online shop.

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Dec

When did you last click through all the links on your website?

Can you be sure everything is user friendly and still working as you expect? If your website readers get frustrated with corrupted information they will hit the exit button in seconds. Very few will bother to tell you what is inactive. There is no point having your website as your silent salesman if it is faulty. An excerpt from Sherryn’s May 2009 free newsletter “How’s Your Marketing Compass. Sign up for future newsletters.

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